Thursday, March 03, 2005

 

Defining B.S.

Business is often immersed in b.s. and sometimes you have to sift through many layers of it in order to find a clear answer or solution to a problem. This article tries to explain what it is.

"We live in an era of unprecedented bullshit production," observes Laura Penny, author of the forthcoming (and wittily titled) Your Call Is Important to Us: The Truth About Bullshit. But what is bullshit, exactly? By which I mean: What are its defining characteristics? What is its Platonic essence? How does bullshit differ from such precursors as humbug, poppycock, tommyrot, hooey, twaddle, balderdash, claptrap, palaver, hogwash, buncombe (or "bunk"), hokum, drivel, flapdoodle, bullpucky, and all the other adjectives favored by H.L. Mencken and his many imitators? The scholar who answers the question, "What is bullshit?" bids boldly to define the spirit of the present age.

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